Saturday, January 1, 2011

Plastic State of Mind

The best way to get a message across is pick the right vehicle for the right audience. Today, the music video has come back from the dead to enjoy a major resurgence on YouTube. So Green Sangha, a spiritually engaged environmental activist organization based in California, got smart and went where the eyeballs are. They created this well produced parody that’s even got Jay-z thinking twice about plastic bags.

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